Considering the immutable importance of perception in the online sphere, crafting a consistent brand narrative and broadcasting to a relevant audience allows brands to tell their own story.
A B2B platform, LinkedIn is integral to your brands span of reach. That's why at Yolo Media, we're offering a month to month, LinkedIn driven content strategy that ensures a consistent brand narrative engages a curated audience.
Here's how:
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Take your brand into the online sphere, consolidating attention into a quantifiable metric. With a growing engagement, your brand will build a relevant and interested audience base, allowing direct conversation, as well as a profile with enough reach to share and showcase content at your choosing.
Take control of the conversation, set your own agenda; approach your audience with a fine-tuned, curated content strategy to leverage attention with relevant and lasting engagement. Tell your story, in your own words.
Through the use of a successful content strategy and dissemination schedule, your brand will develop a tailored identity amongst a specific audience. This familiarity will in the long run, establish a strong reputation amongst peers, clients and customers.
We’ve created content for the world’s leading brands, so we’re experts at making you look world-class.
Show the world who you are with a brand story or promotional video. Whether for a website, or across social media channels, combine a broad array of visual and audio clips to cast an intimate portrayal of your brand, evoking a resonant familiarity in your audience.
As one of the most effective tools in education, video will engage your audience and provide insight to services. From conception to the final product, we will help you to create an informative and highly-engaging educational learning experience through all forms of media.
It’s time to build trust and strengthen your relationship with your audience. Spanning from testimonials to internal case studies, these documented, analytical videos will provide genuine feedback that provide vital insight to your audience.
Offering comprehensive event coverage, our team will work within a range of dynamic environments to authentically capture the moment. A corporate event, live-streamings, a seminar or even a social celebration, let us capture lasting footage that will leave a memorable impression on your audience.
Whether it be photography to compliment websites and social pages, event photography, or corporate headshots, our experienced production team knows how to snap the right shot.
Podcasts are becoming increasingly necessary to inform the interested consumer. The medium caters to this audience with a more relaxed, long form style of candid conversation (that can be re-contextualised into short clips). In addition to audio, we opt to film podcasts to create multi-platform consistency between your content. Also, we come to you!
Why should I include LinkedIn in my marketing strategy?
As of 2019, 74% of buyers use LinkedIn for purchasing decisions and social proof. Recommended as the #1 B2B social media platform in existence, LinkedIn is vital in promoting your brand to a corporate market.
How much content do I need to upload per month?
Whilst common B2C social media platforms such as Instagram and Facebook tend to have oversaturated feeds with frequent uploads per day, users on LinkedIn tend to connect with pages to which ‘quality over quantity’ is represented. We recommend up to 4x quality and engaging posts a week on LinkedIn.
What is the best type of content to upload on LinkedIn?
Depending on your industry, audience and offering, the ‘best’ type of content will vary. Statistics do show that the most engaging content is that that includes photography, videography or article links. Any content that has a media aspect, will always prove to show higher engagement and interaction.
What are the benefits of high-quality video on LinkedIn?
Users on LinkedIn use this platform to determine their perception of a business by how they are presented online. By posting high-quality video content, you are not only engaging your users, but also representing your brand as one of high-quality service and offering.
